Advance Your Digital Marketing Specialist Career

Ready to begin your career journey or have more questions? Connect with a Workforce Training Specialist today!
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8 Months

Program Length



What Does A Digital Marketing Specialist Do?

This Digital Marketing Specialist Master’s Program is designed to transform you into a digital powerhouse with in-depth expertise in all digital marketing domains with its dynamic and immersive learning experience. You will gain practical knowledge and expertise through live interactive sessions and 10+ real-world case studies which include case studies from Harvard Business Publishing.
Furthermore, this program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, Al, automation, and emerging technologies to prepare you for the fast-paced digital world and enable you to deliver exceptional results.

Where Can You Work?

A digital marketing specialist can find opportunities in a variety of settings including marketing agencies, in-house marketing departments of corporations, tech companies, and startups. They also work as freelancers or consultants, support non-profits in their digital campaigns, and are involved in the media and entertainment industry, as well as in healthcare and government sectors for online outreach and communication. Their diverse skill set is adaptable across nearly any industry that leverages digital communication.


High School Diploma or GED

Web browser with internet connection

Course registration & payment

Oral and written English proficiency is a requirement for course participation and certificate examination.

Training Materials Provided

Expert-led, video-based training


Competency assessments

Digital Marketing Specialist


Our Digital Marketing Specialist program was designed to give you in-depth knowledge of the top digital marketing fields needed to thrive in any modern industry: search engine optimization (SEO), content marketing, social media marketing, and mobile marketing. Upon completion, you will be eligible to take the Meta Certified Digital Marketing Associate exam.

Skills Learned

  • Behavioral Marketing
  • Keyword Research
  • Search Engine Optimization
  • Search Engine Marketing
  • Campaign Management
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics ROI & Evaluation
  • AI Automation & Emerging Technology
  • Gen Artificial Intelligence AI Tools

COURSES - 8 Months

Digital Marketing Introduction Session
Introduction to Website Creation: Building a Strong Online Foundation
Digital Marketing Landscape: Navigating the Ever-Changing Landscape
Behavioral Marketing: Understanding the Customer
Search Engine Optimization: Unleash the Power of Organic Visibility
Search Engine Marketing: Targeted Campaigns for Maximum Reach
Social Media Marketing: Engaging Customers and Building Brand Advocacy
E-Mail Marketing: Leveraging the Power of Personalized Communication
Mobile Marketing: Capturing Audiences in the Mobile Era
Content Strategy: Crafting Compelling Messages for Success
Strategies for Paid Campaigns: Maximizing ROI
Analytics, ROI & Evaluations: Measuring Success in the Digital Age
Al, Automation & Emerging Technology: Harnessing Innovation for Digital Marketing
Digital Marketing Capstone Project
Digital Marketing with ChatGPT and other Generative AI Tools
Ecommerce Listing
B2B Marketing
Affiliate Marketing
Digital Marketing Meta Master Session



SEO Specialist

Data professional and secretary typing an email on a laptop and doing online research while working in an office. African entrepreneur looking focused while using the internet for work.

PPC Specialist

Diversity, strategy and digital marketing team in a meeting about planning, communication and innovation. Teamwork, coaching and happy business people working together on a group project in a office.

Content Marketing Manager


Meta Certified Digital Marketing Associate

The Meta Certified Digital Marketing Associate certificate equips you with the skills needed to excel in the digital marketing landscape. This certification showcases your expertise in key areas such as social media management, content strategy, and digital analytics, qualifying you for a variety of roles in digital marketing. It also demonstrates your ability to effectively engage with online audiences and manage digital campaigns, making you a valuable asset in any digital marketing setting.


If you need additional funding sources, we offer many convenient options

Pay in full using any major credit card, PayPal, or Venmo. Select “credit card” as your payment option.

Apply for PayPal Credit and pay zero interest if your balance is paid in full within 6-months. Complete a quick application and you’ll receive a credit decision within seconds.


Pay for your training with an education loan through Meritize.

Reserve your seat by completing the course registration process using the provided option.



Program & Tuition Cost
$5,000 average
Up to $20,000
Exam Fees, Books & Materials
Up to $750
Job Ready In
3–6 months
24–48 months
Schedule Flexibility
On-demand 24/7
Set class schedule
Travel Requirements
None: 100% online
On-campus classrooms
Student Support
Personal Advisors: text, call and email access
Professors: scheduled office hours
Career Coaching
Professors: scheduled office hours
Exam-based + prerequisites and electives to meet credit
Content Delivery
3D animations, immersive environments, interactive activities, game-based learning
Professor lectures


Picture of amanda lin

Amanda Lynn is your Workforce Training Specialist. She is here to help you understand your certificate of study, payment options and succeed! Get in touch with Amanda to learn more about your certificate, AdventHealth University and how to achieve your workforce development goals!


A digital marketing specialist develops and implements online marketing strategies to promote brands, products, or services, often using tools like social media, SEO, email marketing, and analytics.

No, this certificate does not count for college credit. 

Yes, our certificate is fully online and asynchronous. 

Interested In Another Workforce Development Certificate?

AdventHealth University is devoted to supporting you throughout your professional journey and believes learning is a lifelong endeavor. Our career development certificates provide leading-edge instruction and clinical training in high-demand fields, ensuring you will feel confident and competent as a certified professional.